Mobile Marketing

Our Goal

To leverage data acquisition and real time promotions though the use of mobile marketing.  The M David Katz Company works with Business Owners, Marketing Managers, and Sales Teams to enhance traditional marketing efforts with mobile marketing strategies.

Strategic Level

The first stage in developing a Mobile Marketing Campaign is planning.  We work with Business Owners and Stakeholders to define goals, define the organization’s brand and messaging, identify the total market, and how to best reach those markets.

Once a clear Mobile Marketing Strategy has been established, a complete action plan is developed that identifies specific tasks, processes and deliverables, time lines and accountabilities.

The end result of the planning that takes places at the strategic level is a cohesive Mobile Marketing Strategy capable of generating leads and securing a competitive advantage in an always evolving industry.

Tactical Level

Similar to email marketing campaigns, content received via mobile needs to be solicited. We work with Marketing Managers to review existing marketing platforms and also to establish new lead generating tactics. Mobile Marketing campaigns are typically initiated by a direct mail campaign, print collateral, advertisement or signage directing a user to engage with your organization.

We strategize with members of your marketing team and develop a tactical approach to rolling out an effective campaign that will draw qualified traffic to your desired message or high conversion online platform.

Operational Level

We develop custom mobile websites that are capable of capturing the Mobile Marketing Campaign’s leads. Because Sales Teams are often tasked with reaching out to generated leads, The M David Katz Company works with Sales Teams in understanding their roles to increase effectiveness, personally, professionally and operationally when contacting these prospective clients.

The M David Katz Company continually tracks, analyzes and optimizes so that Mobile Marketing becomes an important part of your overall marketing plan and lead generating tactics.