by John Patrick | Business Strategy, Knowledge Exchange, Sales
Most people know about the 80/20 rule. Eighty percent of anything gets done by twenty percent of the people. 20 of 100 workers accomplish 80% of the work. 20 of 100 volunteers get 80% of the job done. 80% of Girl Scout Cookies get sold by 20% of those selling them....
by Joe Malinowski | Internet Marketing, Knowledge Exchange
We just discussed 3 easy strategies that will increase your online presence; let’s identify a few things to avoid that can save you time and money on you internet marketing. I think we can all agree that the internet is a non-stop avalanche of new ideas and...
by Mark Katz | Knowledge Exchange
As a consultant, I provide a soft service; I provide information. If you also provide a soft service, in order to successful, you must have a hard deliverable. Memory is a terrible thing. If you don’t provide your a hard deliverable, the client quickly forgets your...
by Sandi Burnside | Knowledge Exchange, Marketing
If you try to be everything to everyone, then you will be nothing to no one. Defining a target market tends to give business owner’s a bit of trouble. Most of us like to think that, in some way, shape or form, that our target market includes the words “Everyone or...
by Mark Katz | Knowledge Exchange, Uncategorized
When people come up to me and say how much do you charge, I tell them they’re moving too fast and that we need to get to know each other first. It doesn’t make sense to me to have a conversation about price if we haven’t talked about the needs of the client. I don’t...
by John Patrick | Business Strategy, Knowledge Exchange, Sales
Like it or not , many people still conjure up negative thoughts when they hear “Sales Person.” Why is that? Folklore and poor sales people. The folklore part stems from a time where sales people traveled from town to town in rural areas...
