by Sandi Burnside | Knowledge Exchange, Uncategorized
Your brand is the “face” of your company. You need to choose a company name, logo, font, colors, and other design elements that reflect the identity you want to portray, or work with a branding expert who can help you combine these elements. To fully develop...
by Sandi Burnside | Knowledge Exchange, Marketing
If you try to be everything to everyone, then you will be nothing to no one. Defining a target market tends to give business owner’s a bit of trouble. Most of us like to think that, in some way, shape or form, that our target market includes the words “Everyone or...
by Sandi Burnside | Business Strategy, Knowledge Exchange
Your Clients You know how to provide a great product or service, and make sure your client gets just what they need when you’re working on their project. But then what happens? Do you keep in touch with your customer after the sale? Do you make sure they still feel...
by Sandi Burnside | Knowledge Exchange, Marketing
Marketing is a tricky word to define. Ask ten people what they think marketing is, and you’ll likely get ten completely different answers – yet each of those answers are technically correct! Imagine standing in the front of the workshop you are teaching, and asking...
by Sandi Burnside | Knowledge Exchange
Do you judge a book by its cover? Even if you want to say “No”, statistics show that you probably do. You never get a second chance to make a first impression. Solid advice, and it has been around for a long time with good reason. When it comes to your business and...
