by John Patrick | Knowledge Exchange, Sales
1. ROLE PLAY. Even the best in any sport or discipline maintain that level by constant training and repetition. In order to have the highest level of confidence possible, and in order to be able to focus on the prospect, you have to internalize the process....
by Mark Katz | Knowledge Exchange, Uncategorized
Show of hands – how many of you like talking about money with your clients? I know, it’s a conversation that most of us would rather avoid. Your client never wants to talk about money, and either do you. Wouldn’t it be great if we could show up in front of our clients...
by Mark Katz | Business Strategy, Knowledge Exchange
In our last article we covered the important of a Mission Statement at a high level. So what are the key elements to a winning Mission Statement? 1. It needs to define who your intended clients or customers are. It must address WHO you serve. It’s important to...
by Joe Malinowski | Internet Marketing, Knowledge Exchange
Business social networking has become the fastest, easiest, and most profitable way to enhance a business’s marketing in today’s economy. Internet marketing is only part of a marketing campaign; print, radio, cell phones, promotional items, all still have their place,...
by Mark Katz | Business Strategy, Knowledge Exchange
We always hear that 95% of all businesses fail in the first five years. While it might be interesting to understand the many reasons for business failure, it is more important to study the businesses that, against all odds, succeed. In a recent study, businesses...
by Sandi Burnside | Knowledge Exchange, Uncategorized
Your brand is the “face” of your company. You need to choose a company name, logo, font, colors, and other design elements that reflect the identity you want to portray, or work with a branding expert who can help you combine these elements. To fully develop...
