by Sandi Burnside | Knowledge Exchange, Uncategorized
Your brand is the “face” of your company. You need to choose a company name, logo, font, colors, and other design elements that reflect the identity you want to portray, or work with a branding expert who can help you combine these elements. To fully develop...
by Mark Katz | Knowledge Exchange, Uncategorized
When people come up to me and say how much do you charge, I tell them they’re moving too fast and that we need to get to know each other first. It doesn’t make sense to me to have a conversation about price if we haven’t talked about the needs of the client. I don’t...
by Joe Malinowski | Uncategorized
You have heard about all these businesses successfully marketing online and have probably been assaulted by dozens of social media managers by now, but how can you be confident in their anticipated results? It all comes down to one word, strategy. Beware of these...
by Mark Katz | Knowledge Exchange, Uncategorized
There are a couple of ways to do this. One way is to meet with them and say, ‘I’m feeling like our work together is not as productive as I would like and I’d like to refer you to someone else.’ This conversation is never intended to be confrontational; it’s about...
by John Patrick | Knowledge Exchange, Uncategorized
Experts say that unless you do something dramatic, your mental gauge will allow your behavior to keep you at what it determines is a comfortable level. We see that acted out every day. Why do two sales people appear to be doing the same thing – with similar...
by Joe Malinowski | Knowledge Exchange, Uncategorized
I recently went on the backstage tour at Disney World and learned some top secret Disney information that can help you with your online marketing! Here is a quick review and recap of the tour before we begin: Six hour tour, $75 per person lunch included, lots of cool...
