by Melissa Meredith | Business Strategy, Internet Marketing, Knowledge Exchange, Restaurant Marketing, Sales, Uncategorized
Franchisee Mistakes: 1. Buying a franchise doesn’t make you your own boss Franchising is based on uniformity and doesn’t guarantee any personal freedom. You need to keep in mind that you are not necessarily the boss as you still need to abide by the rules of the home...
by Melissa Meredith | Business Strategy, Knowledge Exchange, Uncategorized
Ideas for Growing Your Business Expanding your business is a fundamental aim for any entrepreneur, as the primary purpose of owning a business is to witness its growth and profitability. Many owners possess the ambition to scale but often find themselves at a...
by Mark Katz | Knowledge Exchange, Uncategorized
Show of hands – how many of you like talking about money with your clients? I know, it’s a conversation that most of us would rather avoid. Your client never wants to talk about money, and either do you. Wouldn’t it be great if we could show up in front of our clients...
by Sandi Burnside | Knowledge Exchange, Uncategorized
Your brand is the “face” of your company. You need to choose a company name, logo, font, colors, and other design elements that reflect the identity you want to portray, or work with a branding expert who can help you combine these elements. To fully develop...
by Mark Katz | Knowledge Exchange, Uncategorized
When people come up to me and say how much do you charge, I tell them they’re moving too fast and that we need to get to know each other first. It doesn’t make sense to me to have a conversation about price if we haven’t talked about the needs of the client. I don’t...
by Joe Malinowski | Uncategorized
You have heard about all these businesses successfully marketing online and have probably been assaulted by dozens of social media managers by now, but how can you be confident in their anticipated results? It all comes down to one word, strategy. Beware of these...
