by Mark Katz | Internet Marketing, Knowledge Exchange
WHAT DOES YOUR LOGO SAY ABOUT YOU? Do you see the arrow between the “E” and “x” (in white)? Ever noticed it before? =========================================================== The 2nd and 3rd “T’s” are two people sharing (or...
by Mark Katz | Knowledge Exchange, Uncategorized
Show of hands – how many of you like talking about money with your clients? I know, it’s a conversation that most of us would rather avoid. Your client never wants to talk about money, and either do you. Wouldn’t it be great if we could show up in front of our clients...
by Mark Katz | Business Strategy, Knowledge Exchange
In our last article we covered the important of a Mission Statement at a high level. So what are the key elements to a winning Mission Statement? 1. It needs to define who your intended clients or customers are. It must address WHO you serve. It’s important to...
by Mark Katz | Business Strategy, Knowledge Exchange
We always hear that 95% of all businesses fail in the first five years. While it might be interesting to understand the many reasons for business failure, it is more important to study the businesses that, against all odds, succeed. In a recent study, businesses...
by Mark Katz | Knowledge Exchange
As a consultant, I provide a soft service; I provide information. If you also provide a soft service, in order to successful, you must have a hard deliverable. Memory is a terrible thing. If you don’t provide your a hard deliverable, the client quickly forgets your...
