by Mark Katz | Business Strategy, Knowledge Exchange
Twas the month before Christmas … and if your business deals with consumers the money that is owed to you may very well end up under the tree come Christmas morning. That might even be true if you operate as business-to-business, although it may be that your...
by Joe Malinowski | Business Strategy, Internet Marketing, Knowledge Exchange
Do you ever find yourself having a bunch of great ideas some of which you get to implement and others fall by the wayside? If you are like most business owners I would venture to guess you are an idea machine and there are just not enough hours in the day. Over the...
by Joe Malinowski | Business Strategy, Knowledge Exchange
Enchanting. What a powerful word when you relate it marketing. Have you ever thought about what makes you so special, why people choose you, or what makes people have the confidence to refer you? After completing Guy Kawasaki’s book, Enchantment, it really got me...
by Mark Katz | Internet Marketing, Knowledge Exchange
So you have open appointments in your calendar and regardless of what you try you just can’t get the phone to ring any more than it has been. What do you do!?! First you must realize you are in the customer service business even more so than you are in practicing...
by Mark Katz | Business Strategy, Knowledge Exchange
I’m no longer surprised when I ask a potential client for a copy of their Mission Statement, only to get a sheepish grin or a blank stare. It’s usually a well-intended person who, well, has let life get in the way. What they fail to realize is that one...
by Joe Malinowski | Internet Marketing, Knowledge Exchange, Restaurant Marketing
Running a restaurant is tough enough as it is without worrying about getting butts in chairs, so why do most places fail to embrace all the basically free marketing opportunities that are available? Fear. Fear of what people will say, and how they will talk about...
