by Joe Malinowski | Business Strategy, Internet Marketing, Knowledge Exchange
The “Colbert Bump”, because it’s where you go, who you meet, and who talks about you that does your marketing. This post was inspired by Dr. Stephen T. Colbert D.F.A., who was recently noted as one of the most influential persons in media by New York Magazine. The...
by Mark Katz | Business Strategy, Events, Internet Marketing, Knowledge Exchange
Grand openings, customer appreciation, ribbon cuttings, new member orientation, lunch & learn, these are all fancy pseudonyms for networking events. While meeting new people is wonderful the real power of the event falls back on the development relationships with...
by Mark Katz | Business Strategy, Knowledge Exchange
Twas the month before Christmas … and if your business deals with consumers the money that is owed to you may very well end up under the tree come Christmas morning. That might even be true if you operate as business-to-business, although it may be that your...
by Joe Malinowski | Business Strategy, Internet Marketing, Knowledge Exchange
Do you ever find yourself having a bunch of great ideas some of which you get to implement and others fall by the wayside? If you are like most business owners I would venture to guess you are an idea machine and there are just not enough hours in the day. Over the...
by Joe Malinowski | Business Strategy, Knowledge Exchange
Enchanting. What a powerful word when you relate it marketing. Have you ever thought about what makes you so special, why people choose you, or what makes people have the confidence to refer you? After completing Guy Kawasaki’s book, Enchantment, it really got me...
by Mark Katz | Business Strategy, Knowledge Exchange
I’m no longer surprised when I ask a potential client for a copy of their Mission Statement, only to get a sheepish grin or a blank stare. It’s usually a well-intended person who, well, has let life get in the way. What they fail to realize is that one...
