by Melissa Meredith | Business Strategy, Knowledge Exchange, Marketing, Sales
Strategy could be seen as one of the most overused and underdelivered terms in business today. Every business journal, online blog, and marketing company seems to have its own point of view on business strategy. That makes sense, but the overuse of the word is not...
by Sandi Burnside | Knowledge Exchange, Marketing
If you try to be everything to everyone, then you will be nothing to no one. Defining a target market tends to give business owner’s a bit of trouble. Most of us like to think that, in some way, shape or form, that our target market includes the words “Everyone or...
by Sandi Burnside | Knowledge Exchange, Marketing
Marketing is a tricky word to define. Ask ten people what they think marketing is, and you’ll likely get ten completely different answers – yet each of those answers are technically correct! Imagine standing in the front of the workshop you are teaching, and asking...
