With all the trainings, seminars, webinars, teleconferences, workshops, and all the other events going on out there have you reached information overload yet?
I think you would agree when I say we will never have it all figured out. The second you feel a sense of relief and complacency in your success is the second everything you have set up makes a total shift. As a successful business owner you already understand this idea.
Now, what can we set up that we don’t need to spend countless hours learning and that will continue to endorse our business?
Social Validation
So much of the education going on out there is showing off ideas, tools, and strategies, while that is always great to have a handle on, may be so technical that you never take the next step.
What do I mean by social validation? Social networking, Google, and all these other interactive platforms out there are putting more and more emphasis on audience participation going along with your brand.
The simple action like setting up a Google places page or claiming you location on other review sites like Merchant Circle or Yelp can dramatically increase your relevancy online. Once you set them up they are there, there is not a lot of maintenance to go along with them other than paying attention to customer review (which you should encourage), and making updates as needed.
Stay tuned for a strategy filled video give you some more pointers on easy ways to expand your brand.